Goals, Marketing, Sales

5 Ways to Increase Your Website’s Conversion Rates

5 Ways to Increase Your Website’s Conversion Rates

By: Lina Calip

Increase-conversion-rates-04-14-151For a business website, it is critical to ensure as many conversions as possible. Converting a chance visitor into a loyal customer is the main goal of your marketing campaign, and there are a number of ways to ensure a rise in the number of conversion rates you enjoy for your business.

While an attractive website interface is important, there are certain efforts that you need to make to convert visitors into customers, with no time being lost.  The following are 5 ways to do so:

1.     Secure a Live Chat Service

Give your potential visitor the chance to enjoy prompt and knowledgeable answers to their queries regarding your products and services. That is a great way to grab their attention and ensure a high conversion rate.

Remember, current internet users want fast results, and if you won’t give them a prompt answering service, they will switch over to the competitor’s website.

2.     Images

Product images are a must to attract the attention of a chance visitor to the website, and ensure their conversion into a loyal customer. Besides product shots, images of people using them also adds a touch of trust and sincerity to your brand, making it relatable to your customer.

Relatable and inspiring images are a must to improve your website’s conversion rates.

3.     Videos

Adding a visual element to the website is a great way to attract and interest customers in your offered services. It offers the visitors the chance to enjoy an engaging experience, and promotes your offering through a pleasing and preferable visual format.

The videos on your websites can be introductory films of your entire portfolio of offered products, and can also be how to use guides for some of the most technical products you offer to your clients.

4.     Knowing the Audience

It is very important to understand that you need to attract the right audience and traffic to your website. You need to know who your target audience is, and only focus on attracting them to the website, instead of amassing a large traffic which cannot be converted into loyal customers.

5.     Opting For a Usability Testing

Opt to get unbiased reviews about your website from strangers, who will give you valuable feedback about the different features of your site. In this way, you can improve the business site to ensure higher conversion rates.

These 5 ways will help you improve the conversion rates on your marketing website considerably.

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About markmcnulty

Mark McNulty is no stranger to success, with over 20 years as a successful business executive with experience in team leadership, marketing, sales, engineering, quality improvement, training, human resources, and finance. Since 2004, Mark has dedicated himself to the small business community, with the goal of helping owners of small to medium sized businesses get more out of their businesses and their lives.
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